Impact is an inbound marketing agency headquartered in Walingford, CT and founded in 2005.
Its team currently consists of over 45 full-time employees in marketing, sales, and creative experts. From the company’s site, Impact works with other businesses to provide full-suite agency services that include strategy, consultation, implementation, as well as growth-driven website design and development. As an inbound marketing agency, one of the ways it’s sought to differentiate itself has been through a content marketing engine that drives in massive amounts of traffic.
According to Similarweb, Impact attracts more than a million visitors to its site each month. In fact, the landing page of the agency doesn’t even advertise the fact that it’s an agency in the first place. You would have to dig much deeper to realize that the foundation of what it does is provide digital marketing services. There’s lots of great content on blogging, video, podcasts, and more — with almost 90 percent of its traffic coming through search channels.
Impact is also a HubSpot partner – in 2017 it received the Inbound Marketing Agency Partner of the Year award. Impact reviews on Glassdoor are positive, with the company receiving a 4.9 (out of 5) rating. Some of its clients are Aptify, Advanced Data Systems Corporation, David Meerman Scott, Olark, NIC, Lazboy, Aquila, and FTP Today.
Another method Impact uses to differentiate itself (and earn more revenue) is through an expansive premium content library. This includes long-form educational guides, webinars, templates, checklists, weekly podcasts, and other tools.